Don’t have enough CorpGov in your life? Sick of still hanging on to those last shreds of privacy… and dignity? Then Bump.com may be right for you!
A new social networking tool is trying to turn your vehicle’s license plate into an all-in-one identifier that acts as an E-mail address, phone number, shopping rewards card and even an IP address…
Bump.com, the brainchild of entrepreneur Mitchell Thrower, uses license plate recognition technology to allow businesses and government services to connect with drivers and drivers to connect with each other.
“It works like a cookie,” said Thrower, except it uses the license plate as a physical marker for a camera that can read up to five plates per second at up to 150 miles per hour. [The] technology… is helpful for marketers. “It can tie back the owner of the vehicle to their purchase patterns,” Thrower said.
Who needs Redflex or ATS’ invasive automated license plate recognition when you can just volunteer the information yourself to complete strangers.
Of course, this service is voluntary, so at least the force of government isn’t involved… yet.