ALPR Meets Social Networking?

An artist's rendition of what a Redflex wet dream may look like. (Credit: Wired Magazine)

Don’t have enough CorpGov in your life? Sick of still hanging on to those last shreds of privacy… and dignity? Then may be right for you!

A new social networking tool is trying to turn your vehicle’s license plate into an all-in-one identifier that acts as an E-mail address, phone number, shopping rewards card and even an IP address…, the brainchild of entrepreneur Mitchell Thrower, uses license plate recognition technology to allow businesses and government services to connect with drivers and drivers to connect with each other.

“It works like a cookie,” said Thrower, except it uses the license plate as a physical marker for a camera that can read up to five plates per second at up to 150 miles per hour. [The] technology… is helpful for marketers. “It can tie back the owner of the vehicle to their purchase patterns,” Thrower said.

Who needs Redflex or ATS’ invasive automated license plate recognition when you can just volunteer the information yourself to complete strangers.

Of course, this service is voluntary, so at least the force of government isn’t involved… yet.


36 Responses to ALPR Meets Social Networking?

  1. reason says:

    I have nothing to worry about. My friends already find me through my social security number, conveniently tattooed to my forehead.

  2. Butihave Nothingto Worryabout says:

    Good idea. Hope to see it more. Will at least make it easier to keep track of your spouse or kids, too.

  3. B says:

    Is the small improvement in your shopping experience (which helps retailers more than you the individual shopper, BTW) worth the risks involved with allowing such a potentially powerful product to get out on the roads?

    And no – I’m not trying to hide… It’s just none of anyone’s business who I am or what I’m trying to do. I would definitely opt out of that…

    Side note: It’s funny that many people who wouldn’t want this service if they were educated about it have no problem surfing the web and having their every move tracked without their knowledge. (It’s truly amazing what a little snippet of Javascript code opens your browsing up for…)

  4. Mike Waters says:

    Yet another reason to have your vehicle in a trust!

    Especially a trust with a common name like “Family Vehicle Trust” 🙂

  5. Sure says:

    Park Fees:

    On Tuesday, the Phoenix City Council approved a new strategy designed to give the public a more transparent and consistent process when the City is proposing new user fees or recommending changes to existing fees.

    “Any new fee proposals from city staff now will be considered only once a year, during the city’s annual public budget hearing process,” said Councilman Bill Gates, chairman of the City Council Finance, Efficiency and Innovation Subcommittee.

    “This new strategy will help us move forward in a more open and transparent way, and I am pleased that the process was developed in partnership with city staff and our private sector members of the Innovation and Efficiency Task Force,” he said.

    As part of the new strategy, city staff will work with the Parks Board to defer consideration of mountain preserve parking fees so they can be examined as part of the comprehensive budget process in Spring 2011. The fees had been scheduled to be discussed at the Oct. 6 City Council meeting.

    “I support the city’s new fee strategy and am pleased that the Parks Board can participate in this new process,” said Laura Bell, chairwoman of the Phoenix Parks and Recreation Board.

    As approved by the City Council, city staff will compile a comprehensive list of all user fee services, along with an analysis of their cost recovery, and present the information to the City Council by March 2011, in time for the city’s annual public budget hearings. There will be no new user fees or increases to existing fees considered by the City Council until March 2011.

    The strategy adopted by the City Council also fully supports the new state law that requires governments to post any recommended fee changes on their websites. The city’s fee area is located on the homepage.

  6. Sure says:

    El Mirage:

  7. Canada: Report Finds Winnipeg Red Light Cameras Increased Accidents

    The installation of red light cameras increased accidents by 39 percent in Winnipeg, Canada according to insurance claims.

  8. California: Los Angeles Auditor Finds No Safety Benefit to Red Light Cameras

    City auditor finds no safety benefit to red light cameras in Los Angeles, California.

  9. photoradarscam says:

    Judge shuts down Redflex camera program in New Orleans:

  10. Sure says:

    Give up Karen and get the hell out of my state already.

  11. Sure says:

    Judge Puts Injunction Halting Red-Light, Speeding Cameras On Hold

    NEW ORLEANS — UPDATE: Hours after a ruling from a lower court, the Fourth Circuit Court of Appeal issued an emergency stay that allows the City of New Orleans to continue operating automated red light and speeding cameras.

    The court “granted our request for an emergency stay until 10 a.m. Monday,” City Attorney Nannette Jolivette-Brown said. “At that time, the City Attorney’s office will request a permanent stay order pending resolution of the issue.

    “Camera violations issued this weekend are valid.”

    Developments from earlier in the day are detailed below.

  12. LoneWolf says:

    ADOT 2009 crash facts are online now:

    The missing number for the US fatality rate for 2009 is 1.16

    AZ’s stats coincide with the national trend.

  13. oh my says:

    2009, the first year DPS photo enforcement was in full deployment.
    About 15 thousand collisions less than the previous year, despite the miles traveled went UP 1.51% (even though CF argued it was because people were traveling less.)
    Speed. the second and third leading cause.

    • LoneWolf says:

      Speed too fast for conditions is not the same as exceeding the lawful limit. The lawful limit is the posted limit and 51 is a fairly low number. Speed itself doesn’t cause accidents. It’s just a factor that would have to pair up with drunk driving, reckless driving, etc in order to result in a fatality.

      • oh my says:

        Exceeding the lawful limit is number 3.
        To fast for conditions is number 2.

        • LoneWolf says:

          1. No improper action: 353
          2. Unknown: 183
          3. Speed too fast for conditions: 158
          4. Failed to yield right-of-way: 58
          5. Exceeding lawful speed: 51

          Scameras don’t determine conditions. They only capture people exceeding the speed limit.

          But if you insist that speeding was a problem, then it’s obvious that the scameras didn’t slow people down after all.

          • oh my says:

            Or, we needed more camera’s because speed is still an issue.

            • LoneWolf says:

              Boo hoo hoo. Maybe if you get yourself a car that goes faster than 45, you might not feel so intimidated by people flying past you. Poor thing, I can imagine how insecure you feel without the speed cameras around. Funny how with them being gone now, the freeways flow much better and all that chaos that the scamera companies predicted hasn’t happened yet.

    • B says:

      Don’t feed the trolls…

  14. Sure says:

    PV Protest Oct. 9th

    Phoenix, AZ
    1,121 Volunteers

    Welcome to CameraFRAUD. We are united in our effort to get rid of every speed camera, red light camera, and photo radar van here in Arizona and across the country. We were suc…

    Check out this Meetup Group →

  15. photoradarscam says:

    AZ Republic Recycling the news:

    Ex-PV officials’ new group backs photo enforcement.

    The funny thing is, they call it “Our Streets, Our Choice.” Which is funny because that’s the whole point of the referendum – to give PV residents a choice!

  16. Sure says:

    Stops Sign Cameras in Parks – CA

    CALIFORNIA — Anyone who thinks red-light cameras are sneaky will do doubt pity the poor Southern Californian adjusting to the latest way to get a ticket: stop-sign cameras.

    “I was totally shocked,” said Ashley Wilson, who picked up four tickets and $700 in fines slowing down but not stopping on her way to the Beverly Hills park where she walks before sunrise.

    “I did break a law, but I don’t think I did anything unsafe,” Wilson said.

    Seven stop-sign cameras are now scattered in parks along the Santa Monica Mountains. Officials say the intent is to protect hikers and joggers.

    • Dancer says:

      That is a complete reversal of the message in the article. There are TWO separate statements.

      1. Lowering speeds *increased* Death Rates

      2. Getting rid of cameras reduces accidents

  17. Sure says:

    Oak Ridge, Tennessee police chief stays at the Ritz on taxpayer time, expenses paid by Redflex.

  18. cnchavez says:

    I understand the initial skepticism about However, it is important to note that individuals choose the information they are willing to share. That said, the direct connection and texting features are both optional. Everyone’s license plate is already in public space. simply enables communication between drivers.

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