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Unique, non-referred visits to CameraFRAUD.com surged during a Friday street-action / demonstration over Arizona’s busiest freeway.
The demonstration, which was held on the 16th Street overpass at Interstate 10, used a combination of “freeway blogging” (Styrofoam cups pressed into the chain link), handheld signs, and ripstop banners.
Westbound traffic was targeted first due to volume, with the message “PHOTO FRAUD” spelled out in the cups, with an arrow pointing to the right shoulder of the freeway. The response was immediate, with a sea of curious drivers honking and waving at the people above. A large CameraFRAUD.com banner was also visible, as well as many other large signs. (Response from drivers on 16th street was also strong.)
Eastbound traffic was then focused on. Our message in cups spelled out “NO TO PHOTO CAMS” along with the other signs we carried over.
Traffic to CameraFRAUD surged to record levels, presumably from curious motorists trying to find out information on all the commotion. A surge of traffic from west-valley Cox Communications users, followed by a surge of traffic from east-valley users, mirrored the pattern and timing of our driver targeting efforts.
The 1-10 handles hundreds of thousands of vehicles during rush hour.
Special thanks to the officers from the Phoenix Police Department for consulting with us prior to the event to ensure public safety and the safety of our demonstrators.
The cameras are coming down.